Portfolio

I was familiar with Robe Factory because I’d written about many of their unique products when I worked for ThinkGeek. They specialize in licensed apparel and housewares.

Their initial contact was about improving their content scores on Target, making their products return above competitors’ for customers searching Target.com with better feature bullets and descriptions. Still pursuing that, we tackled in parallel some of the other online storefronts that purchase their products, such as Toynk and Zaavi, targeting their respective audiences for the holiday buying season. I’ve created copy for over 350 of their products so far, from party lights to shelving units and licenses ranging from Disney to Minecraft.