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Copywriting & Editing

A Death Star Waffle Maker. Nobody NEEDS a Death Star Waffle Maker. Heck, hardly anybody needs a regular waffle maker. It sits at the back of your cabinet, gathering greasy dust.

So how do you convert a visitor for a product like that into a buyer? By speaking to them in their language. Showing that you understand. Giving them permission to love. Demonstrating that you love it, too. And if they can’t bring themselves to buy it for themselves, they have a friend who needs the Best Gift Ever. Something they’d never get themselves; a gift they’ll never forget.

Samples from current and past clients

Compelling copy, in product descriptions or otherwise, paints a picture of how the reader's life will be different if they take the desired action (read: make a purchase). 'Here's where you are, now; here's where you will be when you take action.' ThinkGeek goes one step further, combining humor, pop culture references and storytelling to create visceral imagery in the prospect's mind.

E-Commerce Copywriting 101: How to Write Killer Product Descriptions Sam Thomas Davies for Sleeknote

Now take a look at the copy from one of [ThinkGeek's] product pages. It’s crafted in a way that will answer all instinctual questions from the potential customers. The style and tone makes people recognize the geeky surroundings of the web store, and adds more joy to the decision-making process.

Why Neuromarketing Is Critical to eCommerce ConversionsDan Virgillito for Elegant Themes

People who identify with a certain group or class of people love products that help them express membership in that group. [ThinkGeek's] approach creates such a strong identity with the product that details don't matter to the buyer. It's what the bag represents that's important, not what it does.

5 Essential Qualities of Irresistible Product DescriptionsKathryn Aragon for The Daily Egg

Portfolio

Copywriting & Editing

Samples from current and past clients

ThinkGeek

ATD

L.O.L. Surprise!

Robe Factory / Ukonic

FiGPiN

Mini Museum

Custom Ink