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Custom Ink creates personalized products for groups of all sizes. Whatever your interest, they have several thousand items to choose from that allow you to pick the one that’s just right for your special occasion.

They wanted to see whether adding unique copy to each product emphasizing context and how prior groups had customized the item could drive additional search engine conversion.

Working with keywords set in natural language, I created 300 word descriptions for almost 1000 different products including t-shirts, tote bags, water bottles, 13 different types of can koozies, and more trucker hats than you’d think possible.