Portfolio

FiGPiN has carved out a unique space in the Venn diagram of collectibles fandom between enamel pins and figures.

They reached out to me to elevate the pages on their own site in search results. They have a B2C presence, and they wanted to be able to compete with their resellers for those sales.

We focused on keywords and those crucial first 50 words for SEO, targeting customers who are fans themselves. In total I wrote copy for more than 125 different products, ranging in subject across pop culture including video games, anime, comic books, movies, Disney, and sports.