I’ve always loved the written word. My favorite part of my job as a buyer was telling customers why I created a product for them, so I transitioned easily into a copywriter for niche retail audiences.
My job today is to combine words in a way that transforms a product from something customers want into something they need. By speaking to them in an authentic voice, I hope to provide validation for their desires, which is what we all really want out of life. Well, that and cookies.